Marketing

FIRSTBANK’S NEW VOICE OF INFLUENCE

Olayinka Thomas-Ijabiyi on Strategy, Reputation, and Corporate Leadership There is a particular kind of institutional credibility that cannot…

ByByMWorld Team Jun 9, 2026

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026
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CalBank unveils new “Abakade” Promo with GH₵100k cash prizes

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026

Laolu Thomas appointed new Head of Marketing & Media Relations at Arridex

Laolu Thomas has been appointed as the new Head of Marketing & Media Relations at Arridex, marking a…

ByByMWorld Team Jul 10, 2026