Marketing

New: Oyinlola urges SMEs know sales and marketing functions

Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…

ByByMWorld Team Aug 7, 2026

CalBank unveils new “Abakade” Promo with GH₵100k cash prizes

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026

Laolu Thomas appointed new Head of Marketing & Media Relations at Arridex

Laolu Thomas has been appointed as the new Head of Marketing & Media Relations at Arridex, marking a…

ByByMWorld Team Jul 10, 2026

Boldstream launches new AI marketing agents for CMOs

Boldstream has unveiled a new suite of artificial intelligence-powered marketing agents developed in partnership with some of the…

ByByMWorld Team Jul 8, 2026
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Stellantis appoints Arnaud Belloni Europe CMO & new FIAT Brand chief

Stellantis has appointed Arnaud Belloni as Chief Executive Officer of the FIAT, Abarth and Lancia brands and as…

ByByMWorld Team Sep 2, 2026

HEINEKEN Ethiopia appoints Kolawole Akintimehin as new Marketing Strategy Manager

Kolawole Akintimehin has been appointed Marketing Strategy, Planning & Innovation Manager at HEINEKEN Ethiopia, marking a new international…

ByByMWorld Team Aug 31, 2026