Marketing

Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026

Emerson Appoints Zenab Abbas as Marketing Director

Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s…

ByByMWorld Team May 28, 2026

Maureen Ifada Celebrated Among Africa’s 100 Most Influential CMOs.

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and…

ByByMWorld Team May 25, 2026

Guinness Ghana Promotes Sabina Manu to Marketing & Innovations Director

Sabina Manu has been appointed Marketing & Innovations Director at Guinness Ghana Breweries PLC, marking a significant milestone…

ByByMWorld Team May 20, 2026
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AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026