Marketing

Brands must build new trust with humans and AI – Lucas

Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust…

ByByMWorld Team Aug 17, 2026

New: Oyinlola urges SMEs know sales and marketing functions

Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…

ByByMWorld Team Aug 7, 2026

CalBank unveils new “Abakade” Promo with GH₵100k cash prizes

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026

Laolu Thomas appointed new Head of Marketing & Media Relations at Arridex

Laolu Thomas has been appointed as the new Head of Marketing & Media Relations at Arridex, marking a…

ByByMWorld Team Jul 10, 2026
Image Not Found

Ayobami Agbede elevated to Brand Manager-Vodka Portfolio at Diageo

Ayobami Agbede, a Nigerian marketing and brand-management professional, has commenced a new role as Brand Manager, Vodka Portfolio…

ByByMWorld Team Sep 2, 2026

Stellantis appoints Arnaud Belloni Europe CMO & new FIAT Brand chief

Stellantis has appointed Arnaud Belloni as Chief Executive Officer of the FIAT, Abarth and Lancia brands and as…

ByByMWorld Team Sep 2, 2026