Marketing

The Romans’ Sam Morgan-Smith:Social Media Has Flattened the Marketing Funnel

Sam Morgan-Smith, Head of Digital at The Romans, has challenged one of marketing’s most enduring frameworks, declaring the…

ByByMWorld Team Feb 4, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

Treasure Data’s Karen Wood:Generative AI is marketing’s new operating system

Karen Wood, Chief Marketing Officer at Treasure Data, has issued a bold wake-up call to the marketing industry:…

ByByMWorld Team Nov 20, 2025

Adesanjo Oyejide named among Brandcom’s “35 Under 35” marketing professionals

Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, Adesanjo Oyejide, has been recognised among Brandcom’s prestigious “35 Under…

ByByMWorld Team Nov 14, 2025
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Gillette India Names Rohini Venkateswaran Executive Director

Gillette India has appointed Rohini Laya Venkateswaran as Executive Director, strengthening its leadership as it drives growth in…

ByByMWorld Team Mar 17, 2026

Anietie Udoh named jury member for 2026 SABRE Awards EMEA

Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication Ltd, has been appointed as a jury member…

ByByMWorld Team Mar 9, 2026