Marketing

Kallang Group appoints Michelle Yip as Brand & Marketing Head

The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head of brand, marketing…

ByByMWorld Team Feb 11, 2026

Grey promotes Iheakachi Nwabueze to VP of Global Marketing and Growth

Iheakachi Nwabueze is a dynamic marketing and growth leader has be promoted to the role Vice President of…

ByByMWorld Team Feb 5, 2026

The Romans’ Sam Morgan-Smith:Social Media Has Flattened the Marketing Funnel

Sam Morgan-Smith, Head of Digital at The Romans, has challenged one of marketing’s most enduring frameworks, declaring the…

ByByMWorld Team Feb 4, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026
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Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Marketing Professionals Converge in Lagos for ‘Brands & Banter’ Industry Event

Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…

ByByMWorld Team Apr 1, 2026