Marketing

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership

In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…

ByByMWorld Team Jun 5, 2026
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Chain Reactions Promotes Peter Adesanya to Lead Digital Growth Marketing

Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…

ByByMWorld Team Jun 4, 2026

GBFoods appoints Adedunmola Ezichi as Category Manager

GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing…

ByByMWorld Team Jun 4, 2026