A seasoned banking leader with over 18 years of cross-functional expertise, Joke Adu serves as the Head of Corporate Affairs, Brand and Marketing (CABM) at Standard Chartered Nigeria. In this role, she orchestrates the bank’s overarching corporate narrative, strategic marketing initiatives, and brand equity.
Her extensive career spans general management, client experience, communications, and sustainability, positioning her as a key driver of institutional reputation and community impact.
She started her career journey at Standard Chartered and is still continuing there, where she rose to different higher positions, She therefore started as an Executive Trainee, General Management/CEO’s office then also became the Project Manager, CRES.
Adu advanced to becoming the Manager, Corporate Affairs where she managed the Bank’s corporate image through Communications (Internal and External); Sustainability (supporting Sustainable Development Goals and Community Investment); Public Affairs; Media relations; Brand and Reputation Management.
She also became the Senior Manager, Corporate Affairs, Brand & Marketing where she ensured corporate team management i.e. internal and external communications; reputational risk management; public affairs relations and Corporate Social Responsibility/ Sustainability (focus on Sustainable Development Goals). Brand engagement management and ideation for Marketing activation.
Joke also became the Principal manager, Corporate Affairs, Brand & Marketing where was given added responsibility to the role she played as the Senior manager, by the becoming the country lead for corporate and also supervisory responsibility for Brand and Marketing (conventional and digital) engagement.
She journeyed further by becoming Assistant General Manager where she showcased her leadership skills and also ensuring the progress and productivity of the company.
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Joke Adu currently the Country Head, Corporate Affairs, Brand and Marketing where she helps multinationals & corporate executives, tell better stories, through Strategic Communications & Marketing activities, about who they are and their value proposition to the stakeholders they serve & support.
In her role as Country Head she is responsible for the implementation of the Bank’s Corporate Affairs strategy, whilst amplifying through strategic marketing and protecting the brand in Nigeria.
Her responsibilities cover Corporate Communications, Media Relations, Reputational Risk Management, Community Impact Sustainability, Public Affairs, Business Portfolio Marketing and Brand Management.
Joke Adu Leadership Expertise evolves around Corporate Communications (Internal, External, Crisis and Business); Strategic Marketing and Brand Management; Sustainability and Community Development Investments; Reputational Risk Management, Regulatory and Public Affairs management.
Joke Adu is passionate about growing brands and tackling complex business issues, using her skills in branding, communication, online marketing, new business development, and social media marketing.
MarketingWorld Magazine’s CMO of the Week celebrates the minds behind Africa’s most progressive brands—leaders whose strategic vision, creative thinking and commitment to meaningful impact are redefining what modern marketing can achieve.
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