FEATURES

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

TheCMO PlayBook: Voices of Resilience – African Marketing Leaders Share Their Guiding Principles for 2026

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026

Dimeji Osingunwa: Shaping Brands, Building People, Defining an Industry

Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly…

ByByMWorld Team Dec 29, 2025

Uganda’s Marketers Ignite a Legacy at the 2025 Annual Fireplace

In the grand ballroom of Hotel Africana, beneath chandeliers that mirrored the spark of ambition, over 250 of…

ByByMWorld Team Nov 16, 2025
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How Nigerian communications professionals can stay globally competitive

By Anietie Udoh Nigeria stands at a defining point in the evolution of the global creative economy. The…

ByByMWorld Team Oct 31, 2025

MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa

Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives…

ByByMWorld Team Sep 15, 2025