NEWS

Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026

Brands Optimal and CEO Otis Ojeikhoa win top honours at 14th Marketing World Awards in Ghana

Brands Optimal Limited, a leading experiential marketing agency, has been crowned Brand Experience & Activation Company of the…

ByByMWorld Team Dec 23, 2025

MarketingWorld’s CMO of the Week: Lilian Onyach of Stanbic Bank, Kenya

Lilian Onyach is a highly accomplished marketing and communications executive with over 16 years of experience leading brand…

ByByMWorld Team Dec 22, 2025

MAGGI launches festive “Taste of Christmas” campaign with new anthem

MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s…

ByByMWorld Team Dec 19, 2025
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MarketingWorld’s CMO of the Week: Irene Mutiganzi of Access Bank Tanzania

With a sharp focus on enhancing visibility, deepening customer engagement, and accelerating business growth, Rene Mutiganzi, Head of…

ByByMWorld Team Dec 15, 2025

MarketingWorld Awards concludes honours Africa’s top brands and marketing leaders in Kenya

The 14th MarketingWorld Awards (MWA), Africa’s premier recognition platform for marketing and brand excellence, concluded in grand style…

ByByMWorld Team Dec 12, 2025