NEWS

Supergoop names Lauren Weinberg to accelerate Brand Expansion

Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…

ByByMWorld Team Apr 29, 2026

Coca-Cola Signs Cole Palmer for Global Football Partnership

The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most…

ByByMWorld Team Apr 28, 2026

Pathfinder Bank Names Erica Muscatello Vice President

Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…

ByByMWorld Team Apr 28, 2026

The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026
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TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026