Articles By MWorld Team
The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
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MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group
With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…
Sylvia Elsheikh takes helm as MTN Uganda’s Chief Marketing Officer
Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge…
Allyson Witherspoon leads U.S. marketing revival
Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan…
Game unveils new “Great Value Instant Noodles” range
Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef,…
X3M Ideas partners with IKIGAI 360, eyes Africa and Europe expansion
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative…
The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group
With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…
Sylvia Elsheikh takes helm as MTN Uganda’s Chief Marketing Officer
Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge…
Allyson Witherspoon leads U.S. marketing revival
Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan…
Game unveils new “Great Value Instant Noodles” range
Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef,…
X3M Ideas partners with IKIGAI 360, eyes Africa and Europe expansion
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative…