Marketing

Standard Bank Namibia names Elzita Beukes new Executive,Marketing & Branding

Standard Bank Namibia has announced the appointment of Elzita Beukes as Executive: Marketing and Branding, effective 1 July…

ByByMWorld Team Jun 16, 2026

FIRSTBANK’S NEW VOICE OF INFLUENCE

Olayinka Thomas-Ijabiyi on Strategy, Reputation, and Corporate Leadership There is a particular kind of institutional credibility that cannot…

ByByMWorld Team Jun 9, 2026

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026
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NEW: KCB’s Rosalind Gichuru reflects H1 2026 & consumer-centred strategy

KCB Group’s Director of Marketing and Communications, Rosalind Gichuru, has underscored the importance of translating strategy into tangible…

ByByMWorld Team Aug 21, 2026

Brands must build new trust with humans and AI – Lucas

Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust…

ByByMWorld Team Aug 17, 2026