Marketing

Rekha Thomas: AI hype in marketing masks more complex on-ground reality

Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…

ByByMWorld Team Apr 22, 2026

MarketingWorld’s Agency CEO of the Week: Sylverius Ngaizaof Attwood Marketing and Communications, Tanzania.

In today’s fast-evolving business environment, brands increasingly rely on strategic communication and integrated marketing to build visibility and…

ByByMWorld Team Apr 21, 2026

Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Marketing Professionals Converge in Lagos for ‘Brands & Banter’ Industry Event

Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…

ByByMWorld Team Apr 1, 2026
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Maureen Ifada Celebrated Among Africa’s 100 Most Influential CMOs.

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and…

ByByMWorld Team May 25, 2026

Guinness Ghana Promotes Sabina Manu to Marketing & Innovations Director

Sabina Manu has been appointed Marketing & Innovations Director at Guinness Ghana Breweries PLC, marking a significant milestone…

ByByMWorld Team May 20, 2026