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MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.
Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at…
Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out…
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely…





















