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CMO of the Week: Esi Mills-Robertson of Fidelity…
Banking may be built on numbers, transactions and financial decisions, but the brands that endure are built on…
Brands must build new trust with humans and…
Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust…
Equity Bank Uganda targets manufacturers via new customer…
Equity Bank Uganda Limited is intensifying its direct engagement with key customers across the country’s eastern region, as…
CMO of the Week: Charity Kamusiime-Asiimwe of dfcu…
In Uganda’s competitive financial services landscape, few marketing leaders combine deep industry experience, digital fluency and a genuine…
James Whitemore outlines new shift to long-term talent…
Indeed is deliberately moving beyond traditional job-search advertising to build longer-term talent pools, according to Chief Marketing Officer…
New: Oyinlola urges SMEs know sales and marketing…
Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…
CalBank unveils new “Abakade” Promo with GH₵100k cash…
CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…
NEW: Heirs Insurance CMO shares insights for institutional…
Dr. Ifesinachi Okoli-Okpagu, Chief Marketing Officer of Heirs Insurance Group, has shared key leadership insights from the recent…
IAB releases new framework to measure brand visibility…
The Interactive Advertising Bureau (IAB) has released guidelines aimed at creating a standardized way for marketers and publishers…
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CMO of the Week: Esi Mills-Robertson of Fidelity Bank Ghana
Banking may be built on numbers, transactions and financial decisions, but the brands that endure…
Brands must build new trust with humans and AI – Lucas
Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail…
Equity Bank Uganda targets manufacturers via new customer engagement drive
Equity Bank Uganda Limited is intensifying its direct engagement with key customers across the country’s…
CMO of the Week: Charity Kamusiime-Asiimwe of dfcu Bank
In Uganda’s competitive financial services landscape, few marketing leaders combine deep industry experience, digital fluency…
