Boldstream has unveiled a new suite of artificial intelligence-powered marketing agents developed in partnership with some of the world’s leading Chief Marketing Officers (CMOs), aiming to help marketing and communications teams tackle complex strategic challenges with proven industry expertise.
The new CMO All Stars Suite brings together the experience and methodologies of senior marketing leaders who have worked with globally recognized brands including Virgin Atlantic, Formula 1, British Airways, HSBC, Mars, Google, Channel 4, Samsung Electronics, and Boots. The initiative converts real-world marketing strategies and decision-making frameworks into AI agents that can guide teams through critical business and marketing tasks.
According to Boldstream, the agents are designed to provide structured, expert-led workflows for activities such as brand positioning, market entry, customer growth, fan engagement, retail experience, communications planning, and B2B marketing. Unlike traditional AI tools that rely on simple prompts, the platform’s agents operate through step-by-step processes that incorporate data analysis, audience insights, creative development, performance measurement, and human feedback.
Speaking on the launch, Boldstream Co-Chief Executive Officer Nick Ford-Young said marketing teams are under increasing pressure to make faster and more informed decisions in an increasingly complex business environment.
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He noted that the new platform addresses a key gap in AI adoption by embedding proven marketing methodologies from experienced practitioners into everyday workflows, enabling teams to combine AI-powered efficiency with human judgment and strategic thinking.
Among the marketing leaders contributing to the initiative are Lucas Bergmans, former Global Marketing Director at Wise and Cazoo; Annabelle Cordelli, former Senior Vice President of Global Brand and Marketing at Virgin Atlantic; Ellie Norman, Chief Marketing Officer at Formula E; Pete Markey, Chief Communications and Marketing Officer at the University of Nottingham and former CMO at Boots; and Tanya Weller, former Marketing Director at Samsung Electronics.
Markey described the platform as a pioneering development that could help marketers at all levels create stronger strategies and campaigns, while Weller emphasized the importance of combining AI capabilities with the practical judgment gained through years of industry experience.
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