Marketing

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership

In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…

ByByMWorld Team Jun 5, 2026
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Anietie Udoh urges Caleb University students to build intentional personal brands

Anietie Udoh, ,Divisional Director, Marketing at Marketing Edge Magazine, has challenged students of Caleb University to intentionally build…

ByByMWorld Team Jul 3, 2026

Denise Moreno named new Chief Marketing Officer of Meta

Denise Moreno has been appointed Chief Marketing Officer of Meta,in a significant leadership move at one of the…

ByByMWorld Team Jul 2, 2026