KCB Group’s Director of Marketing and Communications, Rosalind Gichuru, has underscored the importance of translating strategy into tangible…
Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust…
Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…
CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…
Stellantis has appointed Arnaud Belloni as Chief Executive Officer of the FIAT, Abarth and Lancia brands and as…
Kolawole Akintimehin has been appointed Marketing Strategy, Planning & Innovation Manager at HEINEKEN Ethiopia, marking a new international…
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