CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings culture among customers while offering them the opportunity to win cash prizes worth up to GH₵100,000 ($8,500).
The promotion, launched at the bank’s Head Office in Accra, forms part of CalBank’s broader customer engagement and financial inclusion strategy, designed to promote financial discipline while rewarding customer loyalty.
Running from August 1 to October 31, 2026, the campaign is open to eligible individual CalBank customers. To participate, customers are required to deposit a minimum of GH₵500 into an active CalBank account and maintain the balance for at least 30 days. Each additional qualifying deposit of GH₵500 earns customers extra entries into the promotional draw, increasing their chances of winning.
Under the promotion, five customers will each receive GH₵5,000 at the end of the first month, while another five winners will receive GH₵5,000 during the second month. The campaign will conclude with a grand finale in which one lucky customer will take home the GH₵100,000 top prize.
Speaking at the launch, Johnson Oware, Deputy Managing Director of CalBank, said the initiative reflects the bank’s commitment to rewarding customers while promoting responsible financial habits.
“The CalBank Abakade Promo is our way of giving back to our loyal customers. It reflects our resolve to make banking more rewarding while encouraging a good savings culture. When our customers win, CalBank wins. This is our way of showing working,” he said.
Explaining the inspiration behind the campaign, Stephen Essien, Head of Consumer Banking at CalBank, noted that the word “Abakade”—a popular Ghanaian expression associated with excitement and celebration—was deliberately chosen to reflect the joy customers experience when patience, financial discipline and sound saving habits are rewarded.
Customers across Ghana can participate in the promotion through multiple banking channels, including the CalBank Mobile App, USSD, CalBank branches, Cash Accepting ATMs, and the bank’s nationwide network of agents.
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To ensure credibility and transparency, all winners will be selected through independent draws supervised by the National Lottery Authority (NLA). Successful participants will be contacted directly and announced on CalBank’s official digital platforms.
Representing the Director-General of the NLA, Charles Kafui Akussah commended the initiative and expressed optimism that the promotion would strengthen customer engagement while creating lasting value for the CalBank brand.
In his closing remarks, Amos William Abaidoo, Head of Marketing, Brands and Communications at CalBank, reaffirmed the bank’s appreciation for its customers’ continued loyalty. He said the CalBank Abakade Promo is expected to promote a sustainable savings culture that enhances financial resilience for individuals and families while reinforcing the bank’s commitment to delivering greater value to its custome
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