Marketing

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership

In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…

ByByMWorld Team Jun 5, 2026

Chain Reactions Promotes Peter Adesanya to Lead Digital Growth Marketing

Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…

ByByMWorld Team Jun 4, 2026

GBFoods appoints Adedunmola Ezichi as Category Manager

GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing…

ByByMWorld Team Jun 4, 2026
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New: Oyinlola urges SMEs know sales and marketing functions

Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…

ByByMWorld Team Aug 7, 2026

CalBank unveils new “Abakade” Promo with GH₵100k cash prizes

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026