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AI brand preference: The new frontier for customer…
As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…
Funmilayo Ajala: Brand voice is a practical decision-making…
Brand voice is more than a set of tone descriptors and colour palettes it is a practical decision-making…
MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of…
In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…
Uganda’s Burst creators pivots influencer marketing to pay-per-view…
Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…
From Service Quality to Strategic Impact: Lawrence Akosen’s…
In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…
Chain Reactions Promotes Peter Adesanya to Lead Digital…
Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…
GBFoods appoints Adedunmola Ezichi as Category Manager
GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing…
JT Agency Makes Historic Pitchers Debut, Clinches 18…
Abuja-Based JT Agency Emerges Among Pitchers 2026’s Most Awarded Agencies First Time, Big Impact: JT Agency Bags 35…
Proximo Spirits Appoints Samuel Douglas to Drive Nigeria,…
Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as…
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CMO OF THE WEEK: Matilda Nyathi of CBZ Holdings Limited
With more than two decades of experience in marketing, brand management and corporate communications, Matilda…
Standard Bank Namibia unveils new branded buses and taxi rank
Standard Bank Namibia has launched a major outdoor advertising campaign, unveiling 10 fully branded municipal…
NIHOTOUR launches ‘Welcome Home’ program for Nigerians returning from South Africa
The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) has launched a “Welcome Home” pilot programme…
Anietie Udoh urges Caleb University students to build intentional personal brands
Anietie Udoh, ,Divisional Director, Marketing at Marketing Edge Magazine, has challenged students of Caleb University…
