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The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…
MarketingWorld’s CMO of the Week: Ilze Bylos of…
As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust
TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…
Vicki Felker highlights AI’s impact on speed and…
Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…
Diageo’s Cristina Diezhandino: AI is redefining brand storytelling
Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…
Rekha Thomas: AI hype in marketing masks more…
Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…
Clarity, Not Campaigns, Is Holding Businesses Back —…
Tabvi Motsi, co-founder of The B Shop Africa has challenged a long-held assumption among business owners, arguing that…
LG, VIVA to deliver smarter laundry solutions for…
LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce an…
MarketingWorld’s Agency CEO of the Week: Sylverius Ngaizaof…
In today’s fast-evolving business environment, brands increasingly rely on strategic communication and integrated marketing to build visibility and…
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Latest Stories
FinTech Won the Transaction. Banks Must Own the Trust
Across boardrooms in Lagos, Nairobi, Accra, and Johannesburg, one concern keeps surfacing: “FinTech is eating…
Anietie Udoh Takes Centre Stage at Industry Summit 2026 with Prestigious Marketing Honour
In a night that spotlighted influence, industry insight, and global relevance, Anietie Udoh emerged as…
Guinness Ghana Promotes Sabina Manu to Marketing & Innovations Director
Sabina Manu has been appointed Marketing & Innovations Director at Guinness Ghana Breweries PLC, marking…
Adeola Amosun Shines at Industry Summit 2026, Wins Top Marketing Communications Award
Adeola Amosun Bags Outstanding Marketing Communications Award, Drives Real Sector Conversation at Industry Summit 2026…
