Maltina, the pioneer and largest brewing company in Nigeria, also one of the leading brands in Nigeria’s beverage industry with astounding 50-year legacy of excellence launches new packaging for its products in an effort to celebrate its significant milestone in the industry, preserving original taste and nutritional value of the products.
This initiative was launched officially on October 12, 2026 with the intention to build a contemporary image for the brand while maintaining the original quality taste for consumers to enjoy.
This new visual identity was reflected on its glass bottles, cans and PET bottles, with additional features of a thicker brand signature orange color, a gold crown cork, brighter sunrays, a prominent golden barley icon, a bolder calcium coin and a ‘Since 1976’ heritage mark to reflect the brand’s long standing legacy.
While the taste and the nutritional formula remains the same, the Company revealing that Maltina drink is fortified with calcium with a 33cl serving providing the equivalent of half a glass of milk with an endorsement by the Nutrition Society of Nigeria.
Commenting on the development, the Marketing Director of Nigerians Breweries Plc, Sarah Agha explains the purpose of the new packaging initiative which was to ensure the brand remains in the minds of consumers while persevering its legacy.
Agha revealed that the Nigerian Breweries is introducing a campaign called ‘ What’s Your Word? ‘ campaign designed understand Nigerians’ first impressions, reactions and opinions about of the new packaging design initiative.
In her words, she reiterated that the new design extends beyond launching a redesign but an effort to ensure Nigerians can contribute to shaping the next chapter of the Maltina brand, with an enthusiasm of hoping for consumers’ feedback
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