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Emerson Appoints Zenab Abbas as Marketing Director
Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s…
Equity Bank and Inchcape Kenya Launch Luxury Vehicle…
Equity Bank Kenya and Inchcape Kenya have joined forces to create an integrated luxury ecosystem that seamlessly blends…
FirstBank, NTA, partner on 2026 children’s day engagements…
FirstBank has announced a series of nationwide Children’s Day 2026 engagements aimed at educating, inspiring, and empowering young…
Absa Bank Ghana donates GHS 1m to support…
Absa Bank Ghana has thrown its weight behind the national football team, donating GHS 1 million to the…
Martin Gitonga: Flying Kenya Airways to the Top…
Martin Gitonga, General Manager of Digital Brand and Marketing at Kenya Airways, represents the new generation of African…
Power Oil headlines as sponsor of MasterChef Nigeria…
Power Oil has emerged as the headline sponsor of MasterChef Nigeria, one of the most ambitious and culturally…
Diageo, Celebr-8 Lyfe, Lagos to expand youth Opportunities…
Diageo Nigeria, in partnership with Celebr-8 Lyfe, the Lagos State Ministry of Employment and Wealth Creation, and Lagos…
MarketingWorld’s CMO of the Week: Senorine Wasike, of…
In the highly competitive world of sports entertainment, beverages, and fast-moving consumer goods, few marketing leaders have built…
Maureen Ifada Celebrated Among Africa’s 100 Most Influential…
Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and…
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Funmilayo Ajala: Brand voice is a practical decision-making tool
Brand voice is more than a set of tone descriptors and colour palettes it is…
MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria
In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial…
Uganda’s Burst creators pivots influencer marketing to pay-per-view model
Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform…
From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership
In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few…
