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Hyundai Launches FIFA World Cup Campaign to Spotlight…
Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison,…
Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…
Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…
Zakes Sithole: Storytelling Is Becoming More Powerful Than…
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…
Dr. Uche Nworah: Branding goes beyond packaging and…
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…
iCaur Launches Two New SUVs in South Africa
iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…
Emerson Appoints Zenab Abbas as Marketing Director
Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s…
Equity Bank and Inchcape Kenya Launch Luxury Vehicle…
Equity Bank Kenya and Inchcape Kenya have joined forces to create an integrated luxury ecosystem that seamlessly blends…
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NEW: Alex Mashrabov on AI’s future in the creative industry
As the CEO and co-founder of Higgsfield, Alex Mashrabov sits at the forefront of one…
Denise Moreno named new Chief Marketing Officer of Meta
Denise Moreno has been appointed Chief Marketing Officer of Meta,in a significant leadership move at…
NEW: CMO of the Week: Noela Byuma of KCB Uganda
This week’s edition of the CMO of the Week spotlights one of the commanding voices…
VERA BOADU: Marketing with Purpose; Shaping Conversations Beyond the Brand
Behind every successful brand, there is a story. Behind every memorable campaign, there is a…
