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Mastercard’s Nili Klenoff: Prioritizing proof over promises in…
As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…
MarketingWorld’s CMO of the Week: Eric Amponsah of…
With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong…
TheCMO PlayBook: Voices of Resilience – African Marketing…
As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…
ITV launches most ambitious brand campaign since ITVX…
Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…
Absa’s Dennis Mambure outlines 2026 mandate for African…
-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…
Zambezi Trader launched;brings new luxury river cruises in…
Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…
Wagamama appoints Claire Farrant as CMO
Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…
MarketingWorld’s CMO of the Week:Bernadette Ngara of National…
Bernadette Ngara is a distinguished senior executive with over 20 years of expertise in strategic marketing, corporate affairs,…
Peak Milk concludes nationwide Peak Breakfast Café tour
Peak Milk’s celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and…
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The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade,…
MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa
As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership…
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust
TikTok is expanding its partnerships with independent measurement companies as part of a broader effort…
Vicki Felker highlights AI’s impact on speed and strategy in marketing
Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is…
