First National Bank (FNB) has named Linda Kachingwe-Sisya as its new Chief Marketing Officer, succeeding Faye Mfikwe who served in the role for an impressive 19 years.
Kachingwe-Sisya, an accomplished marketing executive with extensive experience in both fast-moving consumer goods and financial services, will oversee the bank’s brand strategy, marketing, and corporate affairs as FNB embarks on its next phase of growth.
In her new role, she will focus on strengthening the bank’s market presence, enhancing customer engagement, and ensuring the FNB brand remains relevant to the evolving needs of its retail and business customers.
Prior to this appointment, Kachingwe-Sisya served in the group’s Broader Africa and International division, where she led marketing and communications efforts across the African continent and key international markets, including the United Kingdom, United States, India, and China.
FNB CEO Lytania Johnson described the appointment as a reflection of the bank’s robust internal talent pipeline and commitment to seamless leadership transitions.
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“Linda brings extensive experience, strategic insight and a deep understanding of the role brands play in building lasting relationships,” said Johnson. “Having successfully led marketing across our Africa and International franchise, she understands the opportunities and expectations shaping customers in a rapidly changing environment.”
Kachingwe-Sisya expressed enthusiasm about her new position, emphasizing continuity and growth.
“I am privileged to take on this role and to work alongside talented teams who are passionate about delivering meaningful help to the customers and communities we serve,” she said. “FNB has earned a strong reputation through its continued focus on innovation, relevance, help and impact.”
She added that her immediate priority will be to build on the strong foundations laid by the existing marketing and corporate affairs teams while further strengthening the brand’s market presence.
“I look forward to building on that foundation, while strengthening our market presence and ensuring that our brand continues to reflect the values, ambition and optimism that have defined FNB’s success over many years,” Kachingwe-Sisya stated.
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