MarketingWorld’s CMO of the Week: Kasali Mwaba Kaingu of FNB Zambia.

In today’s results-oriented financial landscape, marketing has evolved into a key engine for business performance. Kasali Mwaba Kaingu stands out as a leader who brings both analytical rigor and creative excellence to her role as Chief Marketing Officer of FNB Zambia. Her track record demonstrates a strong ability to translate strategy into execution that drives growth and competitive advantage.

As Chief Marketing Officer, Kaingu is responsible for shaping and executing FNB Zambia’s integrated marketing and brand strategy. His role focuses on strengthening customer engagement, enhancing brand positioning, and driving growth across retail and business segments. Having previously served as Executive Head of Strategic Marketing and Communication within the bank, he brings strong institutional knowledge and continuity to the role. Her leadership ensures that marketing remains closely aligned with business objectives while delivering consistent value across all customer touchpoints.

Before joining FNB Zambia, Kaingu held senior leadership roles across multiple sectors, demonstrating versatility and adaptability. At MultiChoice Group, she served as Regional Head of Marketing & Sales for Southern Africa, where he drove regional growth strategies and strengthened market presence. His earlier role as Head of Marketing at Zoona further reinforced her expertise in customer acquisition, brand positioning, and market expansion within emerging financial ecosystems.

Kaingu’s career foundation was built within the telecommunications and technology sectors, where she developed strong capabilities in product innovation and customer segmentation. At Vodafone Zambia and MTN Zambia, she led initiatives across B2C and B2B segments, driving revenue growth and customer engagement. Notably, he played a key role in launching mobile money services and managing value-added services portfolios, contributing to digital financial inclusion. Her experience also includes managing key accounts for Samsung South Africa, where she supported market share growth across regional markets.

ALSO READ: FIRSTBANK APPOINTS OLAYINKA THOMAS-IJABIYI AS GROUP HEAD OF MARKETING AND CORPORATE COMMUNICATIONS

With over a decade of experience across high-growth industries, Kasali Mwaba Kaingu continues to shape the future of marketing in Zambia. Her ability to integrate strategy, innovation, and execution positions him as a forward-thinking leader in the region’s evolving business landscape. At FNB Zambia, She remains focused on driving sustainable growth, strengthening brand equity, and delivering customer-centric solutions that respond to the needs of a rapidly changing market.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating marketing and communications leaders who demonstrate exceptional leadership, drive brand transformation, champion innovation, and make meaningful contribution to market growth and stakeholder enjoyment.