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Peak Milk launches “Enjoy Christmas At Its Peak”…
Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments…
Francisca Udechukwu: African firms favour flashy ads Over…
Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…
Interswitch unveils 9 finalists for SPAK 7.0 STEM…
Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…
AI as “Answering Machines”: Rogerwilco’s Charne Munien warns…
In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…
Globacom launches ‘Travel Saga’ mobile game
Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…
MarketingWorld’s CMO of the Week: Adewunmi Desalu of…
With deep expertise spanning brand strategy, corporate communications, stakeholder management, and integrated marketing, Adewunmi Desalu, Director, Marketing and…
Coca-Cola extends iconic bottle trademark to 2035
The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…
Seven Bucks names Cara Robinson as first Chief…
Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne “The Rock” Johnson, has named industry…
Mastercard’s Nili Klenoff: Prioritizing proof over promises in…
As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…
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Supergoop names Lauren Weinberg to accelerate Brand Expansion
Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven…
Coca-Cola Signs Cole Palmer for Global Football Partnership
The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one…
Pathfinder Bank Names Erica Muscatello Vice President
Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her…
The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade,…
