HP has elevated John Koller to the role of Chief Marketing and Corporate Affairs Officer, strengthening its leadership team as the company advances its future-of-work strategy.
Before the promotion, Koller served as Senior Vice President of Marketing at HP, where he played a key role in shaping the company’s global marketing direction and strengthening brand engagement.
In his expanded role, Koller will oversee HP’s global marketing, communications, and corporate affairs functions, with responsibility for driving brand growth, strategic storytelling, stakeholder engagement, and corporate reputation management during a critical phase of the company’s evolution.
Speaking on the appointment, Koller described the opportunity as both meaningful and transformative. “I am honored to step into the role of Chief Marketing and Corporate Affairs Officer at HP. HP is a company I care deeply about our people, our purpose, and the impact we can make when we move forward together,” he stated in a LinkedIn post.
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He also acknowledged the contribution of former Chief Marketing and Corporate Affairs Officer Antonio Lucio, noting that Lucio leaves behind a strong foundation for the company to build on. Koller added that while the role remains interim as HP transitions leadership, there is “important work ahead.”
Koller emphasised collaboration as a core leadership priority, stating that he intends to work closely with teams across the organisation while focusing on listening, learning, and collectively driving progress.
Since joining HP in 2022, Koller has helped drive measurable impact across the company’s print and marketing business while building high-performing teams and strengthening channel partnerships.
Prior to HP, Koller held senior leadership positions at major global brands including Twitch, Sony PlayStation, Electronic Arts, and Hard Rock International building a career spanning brand strategy, global marketing, and digital engagement.
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