The Coca-Cola Company has elevated Siddharth Subramanian to Director, Marketing | Digital Commerce, strengthening its focus on scaling digital engagement and commerce capabilities. He is based in Gurugram.
Subramanian shared the news in a LinkedIn post, noting that a defining part of his career journey has been “building digital commerce at scale” and shaping how brands connect with consumers “in the moments that matter.”
He joined Coca-Cola in 2024 as Digital Commerce Lead and, in his new role, will continue to drive the company’s digital commerce strategy while expanding brand presence across emerging consumer touchpoints.
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Prior to Coca-Cola, Subramanian spent nearly four years at Flipkart, where he held multiple leadership roles across grocery and wholesale businesses. His experience includes serving as Associate Director and P&L Head for Flipkart Grocery North, Senior Manager for National Accounts, and Sell Head for FMCG Foods at Flipkart Wholesale.
Earlier in his career, he worked at Godrej Consumer Products, managing well-known brands such as Cinthol, HIT, Good Knight, and Godrej No. 1 across sales and marketing functions.
He began his professional career at Ashok Leyland as a Graduate Engineer Trainee.
The appointment reflects Coca-Cola’s continued investment in digital commerce as a core growth driver, positioning the brand to better engage consumers and capture value across evolving digital ecosystems.
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