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Spotify Debuts “Sound-On” Tools and Ad Formats for…
Spotify Unveils New Ad Formats, Optimization Tools and “The Sound-On Era” Research to Help Brands Engage Active FansSpotify…
Fanta, Xbox partner to celebrate gaming giant’s 25th…
Fanta, a leading brand from The Coca-Cola Company, has announced a major partnership with Xbox to mark the…
Marketing Professionals Converge in Lagos for ‘Brands &…
Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…
Anietie Udoh’s Mission to Make Africa a Defining…
In the global creative industry, the people who sit on awards juries wield enormous influence. They decide which…
MarketingWorld’s Agency CEO of the Week: Pete Case…
In an era where brands must constantly evolve to stay relevant, creative leadership has become a critical driver…
MarketingWorld’s CMO of the Week: Jide Sipe Of…
In today’s rapidly evolving financial landscape, brand identity and digital engagement have become central to how institutions connect…
Black At Launches “Through Her Lens” to tackle…
Black At, the global platform championing access and inclusion for Black creatives and executives, on Sunday launched “Through…
Ejike Ndiulo: Lack of boardroom access for comms.…
For decades, the Communications Manager has occupied an uncomfortable position in the corporate hierarchy close enough to the…
Rethinking UK-Africa Relationship: Steve Babaeko calls for a…
At the IAA Compass Africa conference held on March 12, 2026, at Fordham University in London, Steve Babaeko…
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Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out…
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely…
Dr. Uche Nworah: Branding goes beyond packaging and visibility
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand…
iCaur Launches Two New SUVs in South Africa
iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23…
