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Proximo Spirits Appoints Samuel Douglas to Drive Nigeria,…
Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as…
Hyundai Launches FIFA World Cup Campaign to Spotlight…
Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison,…
Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…
Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…
Zakes Sithole: Storytelling Is Becoming More Powerful Than…
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…
Dr. Uche Nworah: Branding goes beyond packaging and…
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…
iCaur Launches Two New SUVs in South Africa
iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…
Emerson Appoints Zenab Abbas as Marketing Director
Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s…
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Havas appoints Roxana Ravjee as new CEO for Africa
Havas has appointed Roxana Ravjee as Chief Executive Officer for Africa, as the agency prepares…
Colin Fleming: AI closes marketing idea-to-execution gap
Colin Fleming, Chief Marketing Officer for Business at OpenAI, noted that generative AI has dramatically…
Bayobab appoints Nour Alkhatib as new GM, of Customer Success
MTN Digital Infrastructure, the parent company of Bayobab, has appointed Nour Alkhatib as General Manager:…
CMO of the Week: Esi Mills-Robertson of Fidelity Bank Ghana
Banking may be built on numbers, transactions and financial decisions, but the brands that endure…
