MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.

Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana is  playing a vital role in shaping organizational growth in this age  where corporate reputation and customer trust are key drivers of business success.

With an  career spanning banking, consumer goods, sales, marketing, and academia, Boison has established herself as a respected leader known for building strong brands, managing corporate reputation, and driving strategic communications that create lasting business value.

As Marketing and Corporate Affairs Director at Absa Bank Ghana, Boison oversees the institution’s marketing strategy, corporate communications, media relations, reputation management, stakeholder engagement, and customer-focused initiatives. Her role is central to strengthening the bank’s brand positioning and maintaining public confidence in one of Ghana’s leading financial institutions. Through strategic communication and corporate affairs leadership, she continues to enhance Absa’s visibility while aligning business objectives with customer and community expectations.

Before the transition from Barclays to Absa, Boison held several senior leadership positions within Barclays Bank Ghana, including Marketing and Corporate Relations Director, Head of Marketing and Customer Service, and Head of Marketing. Across these roles, she led transformative marketing initiatives that enhanced customer experience, strengthened brand equity, and reinforced the bank’s market presence. Her ability to integrate marketing strategy with customer engagement helped position the institution for sustained growth in an increasingly competitive banking environment.

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Prior to her banking career, Boison spent over a decade with Nestlé Ghana and Nestlé Central & West Africa, where she gained extensive experience in brand management, sales leadership, and category development. Rising through various roles including Area Sales Manager, Sales Administration Manager, Brand Manager, Group Brands Manager, and Category Business Manager, she successfully managed diverse product portfolios and contributed to marketing strategies across multiple African markets. This experience provided her with a deep understanding of consumer behavior, commercial growth, and regional brand development.

Beyond her corporate responsibilities, Boison is committed to knowledge sharing and talent development. As an Adjunct Lecturer at Methodist University College Ghana, she teaches Marketing and Corporate Relationship Management to master’s students in Entrepreneurship Education.
 
Through this role, she contributes to nurturing the next generation of business leaders while bridging academic learning with practical industry experience. Her combined contributions to business, education, and corporate leadership continue to make her an influential figure in Ghana’s marketing and communications landscape.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating marketing and communications leaders who demonstrate exceptional leadership, drive brand transformation, champion innovation, and make meaningful contribution to market growth and stakeholder enjoyment.