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MarketingWorld’s Agency CEO of the Week: Nimish Hadole…
As Africa’s digital economy accelerates, the demand for smarter, performance-driven marketing has never been greater. At the forefront…
MarketingWorld’s CMO of the Week: Ifeoma Agu of…
Strategic marketing leadership across diverse markets requires vision, agility, and cultural intelligence—qualities that define the career of Ifeoma…
Publicis Groupe acquires AdgeAI to boost creative performance
Publicis Groupe has acquired AdgeAI, an artificial intelligence-powered creative measurement and analytics startup, as the global advertising conglomerate…
Zainab Salami urges NGOs to make communication a…
Zainab Salami, Senior Project Manager at MSwitch Global is calling on international non-governmental organisations to fundamentally rethink how…
Diageo Makes Whisky More Accessible with Red Soul…
Diageo is expanding its Johnnie Walker portfolio with a “more accessible Scotch” under the Red Label brand. The…
Anne Michira named Group Marketing and Innovations Director…
East African Breweries PLC has appointed Anne Joy Michira as Group Marketing and Innovations Director, bringing to the…
Fidelity Bank Ghana Hosts Record-Breaking Third Edition of…
Fidelity Bank Ghana has held the third edition of its Orange Market initiative, bringing together a record 40…
Nigeria’s Maureen Ifada joins global Native Advertising Jury
Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition…
Thibaut Boidin Named Chairman of Beer Sectoral Group
Managing Director and Chief Executive Officer of Nigerian Breweries Plc, Thibaut Boidin, has been appointed Chairman of the…
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The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade,…
MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa
As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership…
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust
TikTok is expanding its partnerships with independent measurement companies as part of a broader effort…
Vicki Felker highlights AI’s impact on speed and strategy in marketing
Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is…
