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Trending Posts
Pathfinder Bank Names Erica Muscatello Vice President
Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…
The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…
MarketingWorld’s CMO of the Week: Ilze Bylos of…
As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust
TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…
Vicki Felker highlights AI’s impact on speed and…
Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…
Diageo’s Cristina Diezhandino: AI is redefining brand storytelling
Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…
Rekha Thomas: AI hype in marketing masks more…
Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…
Clarity, Not Campaigns, Is Holding Businesses Back —…
Tabvi Motsi, co-founder of The B Shop Africa has challenged a long-held assumption among business owners, arguing that…
LG, VIVA to deliver smarter laundry solutions for…
LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce an…
Trending Posts
Latest Stories
AI brand preference: The new frontier for customer loyalty
As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a…
Funmilayo Ajala: Brand voice is a practical decision-making tool
Brand voice is more than a set of tone descriptors and colour palettes it is…
MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria
In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial…
Uganda’s Burst creators pivots influencer marketing to pay-per-view model
Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform…
