Dentsu Kenya has appointed Rehema Chege as Business Head, Creative, strengthening its creative leadership with a strategist and business builder whose experience spans creativity, digital transformation, media, content and client leadership across Africa.
With more than a decade of experience at Ogilvy Africa and KOKO Networks, Rehema has worked with global brands including Coca-Cola, Airtel, Hennessy, WWF and Diageo. Her approach brings together creativity, culture and commercial thinking to help businesses navigate change, solve complex challenges and unlock growth.
Having held leadership roles at Ogilvy Africa and KOKO Networks, she brings deep experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership. Her portfolio spans some of the world’s most recognized brands, including Coca Cola, Airtel, Hennessy, WWF and Diageo.
Known for challenging convention and bringing together creativity, culture and commercial thinking, Rehema has built a reputation for helping businesses solve real problems, unlock growth and create meaningful impact.
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At a time when brands are facing increasing pressure to move faster, connect more authentically and deliver measurable outcomes, her appointment reflects Dentsu’s continued focus on helping clients navigate complexity and create what comes next.
In her new role, Rehema will lead Dentsu Kenya’s Creative business, partnering with clients and teams to develop ideas, experiences and solutions designed to deliver meaningful business impact.
As Business Head, Creative, Rehema will lead Dentsu Kenya’s Creative business, working alongside clients and teams to deliver ideas, experiences and solutions that drive growth.
Rehema Chege said: “I’ve always been drawn to businesses that are willing to challenge convention and create what comes next. That’s what excites me about Dentsu.
The opportunity to work with talented people, ambitious clients and powerful capabilities to solve meaningful business challenges is one I couldn’t pass up. I’m excited for what’s ahead.”
Samantha Kipury, CEO, Dentsu Kenya, said: “The industry doesn’t need more campaigns. It needs better solutions to business problems. That’s what Rehema brings. She’s a builder, a challenger and a leader who understands how to turn creativity into growth. We’re thrilled to welcome her to dentsu Kenya and excited about what comes next.”
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