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Francisca Udechukwu: African firms favour flashy ads Over…
Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…
Interswitch unveils 9 finalists for SPAK 7.0 STEM…
Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…
AI as “Answering Machines”: Rogerwilco’s Charne Munien warns…
In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…
Globacom launches ‘Travel Saga’ mobile game
Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…
MarketingWorld’s CMO of the Week: Adewunmi Desalu of…
With deep expertise spanning brand strategy, corporate communications, stakeholder management, and integrated marketing, Adewunmi Desalu, Director, Marketing and…
Coca-Cola extends iconic bottle trademark to 2035
The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…
Seven Bucks names Cara Robinson as first Chief…
Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne “The Rock” Johnson, has named industry…
Mastercard’s Nili Klenoff: Prioritizing proof over promises in…
As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…
MarketingWorld’s CMO of the Week: Eric Amponsah of…
With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong…
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Osato Evbuomwan to Global Brands: Build for African culture, not just participation
Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international…
Nigeria Distilleries Launches Seamans Bless 20cl
Nigerian Distilleries Limited (NDL), Nigeria’s leading spirits manufacturer, has boosted its dominance in the bottled…
Brand South Africa Names Mmaphuti Rankapole-Tshifularo as New CMO
Brand South Africa has appointed Mmaphuti Rankapole-Tshifularo as its new Chief Marketing Officer (CMO), bringing…
Dentsu Appoints Takeshi Sano as New Global CEO
Dentsu Group Inc. has appointed Takeshi Sano as its new President and Global CEO, effective…
