The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head of brand, marketing and communications, tasking her with spearheading the organisation’s strategic brand, marketing and communications efforts as it positions The Kallang as Singapore’s excitement epicentre.
In her new role, Yip will lead and oversee initiatives to strengthen brand equity, deepen audience engagement and shape The Kallang’s identity as a vibrant destination for sport, entertainment, lifestyle and community experiences.
Yip joins from Meta, where she served as APAC marketing director, leading consumer and creator marketing across Instagram, Facebook, WhatsApp, Messenger and Threads. Prior to that, she was executive director of group strategic marketing and communications at DBS Bank.
She also spent nearly a decade at Lazada, beginning in 2015 as group category director for the home category. She rose through the ranks to become chief marketing officer of Lazada Singapore and later group executive vice-president of marketing in 2019 — one of the longest tenures in her career.
Commenting on her appointment, Yip said she is excited to begin her journey with The Kallang Group as it enters a new phase under a refreshed destination brand.
“It is a privilege to be part of this dynamic organisation, working alongside partners and the many dedicated teams within the group to create meaningful spaces and deliver experiences that resonate with Singaporeans and visitors,” she said.
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The Kallang Group recently kicked off the year with its Countdown 2026 celebration — its first major event following The Kallang brand refresh in November 2025. The event featured a concert headlined by K-pop group Super Junior, family-friendly activities and a 35-minute fireworks display.
Looking ahead, Yip emphasised a packed calendar of programming.
“There will be more to look forward to as we drive greater vibrancy through a strong, diverse calendar of sport, entertainment, lifestyle and community events across the year,” she added. “Looking ahead, we will continue to strengthen brand love and deepen the emotional connection that Singaporeans, residents and visitors have with The Kallang.”
The brand refresh introduced the new tagline, “Feel alive”, alongside a slate of upgrades planned for 2026. These include new alfresco dining concepts, a sheltered padel ecosystem, refreshed family-friendly zones and enhancements to existing climbing and bouldering walls
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