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Supergoop names Lauren Weinberg to accelerate Brand Expansion
Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…
Coca-Cola Signs Cole Palmer for Global Football Partnership
The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most…
Pathfinder Bank Names Erica Muscatello Vice President
Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…
The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…
MarketingWorld’s CMO of the Week: Ilze Bylos of…
As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been…
TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust
TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…
Vicki Felker highlights AI’s impact on speed and…
Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…
Diageo’s Cristina Diezhandino: AI is redefining brand storytelling
Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…
Rekha Thomas: AI hype in marketing masks more…
Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…
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Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely…
Dr. Uche Nworah: Branding goes beyond packaging and visibility
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand…
iCaur Launches Two New SUVs in South Africa
iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23…
Emerson Appoints Zenab Abbas as Marketing Director
Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA),…
