Volkswagen Group Africa has appointed veteran marketer Ryan Blumrick as the new Head of Volkswagen Commercial Vehicles, with Blumrick assuming the role at the beginning of February 2026.
Blumrick brings nearly two decades of experience within the Volkswagen Group, spanning South Africa, China, and Japan. He joined Volkswagen South Africa in 2006 and advanced through various leadership roles in sales and marketing at Audi South Africa. He later served as head of regional sales and marketing strategy at SAIC Volkswagen in Shanghai, before taking on the position of marketing director for Audi Japan.
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In his new leadership position, Blumrick is focused on bolstering the Volkswagen Commercial Vehicles brand across Africa, prioritizing customer-centric approaches, and introducing global best practices tailored to local markets. His strategy emphasizes delivering market-specific product solutions and harnessing international expertise to drive growth and new opportunities.
“We are confident that Ryan’s extensive global experience and proven leadership will play a pivotal role in shaping the future of Volkswagen Commercial Vehicles in the African markets where it has presence,” said Niels Wichmann, acting director of sales and marketing at Volkswagen Group Africa.
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