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Spotify Debuts “Sound-On” Tools and Ad Formats for…
Spotify Unveils New Ad Formats, Optimization Tools and “The Sound-On Era” Research to Help Brands Engage Active FansSpotify…
Fanta, Xbox partner to celebrate gaming giant’s 25th…
Fanta, a leading brand from The Coca-Cola Company, has announced a major partnership with Xbox to mark the…
Marketing Professionals Converge in Lagos for ‘Brands &…
Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…
Anietie Udoh’s Mission to Make Africa a Defining…
In the global creative industry, the people who sit on awards juries wield enormous influence. They decide which…
MarketingWorld’s Agency CEO of the Week: Pete Case…
In an era where brands must constantly evolve to stay relevant, creative leadership has become a critical driver…
MarketingWorld’s CMO of the Week: Jide Sipe Of…
In today’s rapidly evolving financial landscape, brand identity and digital engagement have become central to how institutions connect…
Black At Launches “Through Her Lens” to tackle…
Black At, the global platform championing access and inclusion for Black creatives and executives, on Sunday launched “Through…
Ejike Ndiulo: Lack of boardroom access for comms.…
For decades, the Communications Manager has occupied an uncomfortable position in the corporate hierarchy close enough to the…
Rethinking UK-Africa Relationship: Steve Babaeko calls for a…
At the IAA Compass Africa conference held on March 12, 2026, at Fordham University in London, Steve Babaeko…
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AppsFlyer’s Ran Avrahamy: Superior customer signals are new competitive edge
As brands navigate an increasingly fragmented marketing landscape, the real competitive advantage lies not just…
MarketingWorld’s CMO of the Week: Anne Michira of EABL, Kenya
In the fast-paced world of global consumer brands, marketing leaders playing a crucial role in…
Kazzem Ilyas named to inaugural ACMO 100 List of top African marketers
Kazzem Ilyas has been named to the inaugural ACMO 100 list, a new continental benchmark…
Three Crowns Milk launches 2026 “Mum of the Year” campaign
Three Crowns Milk, one of Nigeria’s most trusted dairy brands, is set to commence the…
