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LG, VIVA to deliver smarter laundry solutions for…
LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce an…
MarketingWorld’s Agency CEO of the Week: Sylverius Ngaizaof…
In today’s fast-evolving business environment, brands increasingly rely on strategic communication and integrated marketing to build visibility and…
MarketingWorld’s CMO of the Week: Amaechi Micheal Okobi…
In today’s interconnected business environment, organizations rely on clear, strategic communication to build trust and maintain relevance. Amaechi…
Tizeti appoints Amadi Ama as Vice President of…
Tizeti, a leading West African broadband internet service provider specializing in unlimited high-speed Wi-Fi and fiber services, has…
BMW Digital CEO NeAndre Broussard: Focus on community…
Marketers should stop chasing fleeting viral moments and instead focus on building long-term, committed relationships with communities, according…
Lagos Food Bank launches new campaign to combat…
Lagos Food Bank, a non-governmental organisation dedicated to fighting hunger and food insecurity across Lagos State, has launched…
Tochukwu Ogunaka: Poor Crisis communication can erase years…
As organisations face increasing scrutiny in today’s fast-paced digital environment, effective crisis communication has become a critical skill…
MarketingWorld’s Agency CEO of the Week: Musa Kalenge…
As Africa’s creative and digital economy continues to expand, leaders who can merge innovation with strategic clarity are…
Dentsu Creative Nigeria Appoints Uduak Akpan Group Creative…
Dentsu Creative Nigeria has announced the appointment of Uduak Akpan as its new Group Creative Director, a strategic…
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Supergoop names Lauren Weinberg to accelerate Brand Expansion
Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven…
Coca-Cola Signs Cole Palmer for Global Football Partnership
The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one…
Pathfinder Bank Names Erica Muscatello Vice President
Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her…
The Evolving Role of the Modern CMO
The role of the marketing director has undergone a profound transformation over the past decade,…
