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JT Agency Makes Historic Pitchers Debut, Clinches 18…
Abuja-Based JT Agency Emerges Among Pitchers 2026’s Most Awarded Agencies First Time, Big Impact: JT Agency Bags 35…
Proximo Spirits Appoints Samuel Douglas to Drive Nigeria,…
Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as…
Hyundai Launches FIFA World Cup Campaign to Spotlight…
Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison,…
Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…
Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…
Zakes Sithole: Storytelling Is Becoming More Powerful Than…
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…
Dr. Uche Nworah: Branding goes beyond packaging and…
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…
iCaur Launches Two New SUVs in South Africa
iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…
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Bureau Veritas appoints Fida Kibbi as new regional communications Director
Fida Kibbi, a seasoned communications and marketing executive with over 20 years of experience across…
FIRSTBANK’S NEW VOICE OF INFLUENCE
Olayinka Thomas-Ijabiyi on Strategy, Reputation, and Corporate Leadership There is a particular kind of institutional…
Peak Milk hosts breakfast campaign on World Milk Day
Peak Milk, has successfully concluded its World Milk Day 2026 celebrations, bringing thousands of Nigerians…
AI brand preference: The new frontier for customer loyalty
As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a…
