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New: Oyinlola urges SMEs know sales and marketing…

Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to…

ByByMWorld Team Aug 7, 2026
CalBank unveils new “Abakade” Promo with GH₵100k cash…

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026
NEW: Heirs Insurance CMO shares insights for institutional…

Dr. Ifesinachi Okoli-Okpagu, Chief Marketing Officer of Heirs Insurance Group, has shared key leadership insights from the recent…

ByByMWorld Team Aug 6, 2026
IAB releases new framework to measure brand visibility…

The Interactive Advertising Bureau (IAB) has released guidelines aimed at creating a standardized way for marketers and publishers…

ByByMWorld Team Aug 4, 2026
CAP crowns winners of Sandtex Paint Your Dream…

Chemical and Allied Products Plc (CAP PLC), makers of the Sandtex paint brand, has held the grand finale…

ByByMWorld Team Jul 31, 2026
‎LG launches new NeoChef Microwave with 20 African…

‎LG has launched an upgraded version of its NeoChef Microwave, featuring 20 African AutoCook Menus designed to make…

ByByMWorld Team Jul 30, 2026
Kabelo Manyelo hired as new Marketing Manager at…

Kabelo Manyelo, a seasoned marketing professional with a proven track record of driving brand growth across FMCG giants,…

ByByMWorld Team Jul 23, 2026
Barbara Melem:Shaping Telecom, Sustainability, and Inclusive Growth through…

Backed by 24 years of distinguished and vast experience rising through the ranks of Cameroon’s top technology organizations,…

ByByMWorld Team Jul 21, 2026
AI in PR: Ijeoma Balogun calls for new…

As artificial intelligence continues to reshape the communications landscape, Ijeoma Balogun, Founder and CEO of Redrick PR, is…

ByByMWorld Team Jul 20, 2026
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CMO of the Week: Esi Mills-Robertson of Fidelity Bank Ghana

Banking may be built on numbers, transactions and financial decisions, but the brands that endure…

ByByMWorld Team Aug 17, 2026
Brands must build new trust with humans and AI – Lucas

Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail…

ByByMWorld Team Aug 17, 2026
Equity Bank Uganda targets manufacturers via new customer engagement drive

Equity Bank Uganda Limited is intensifying its direct engagement with key customers across the country’s…

ByByMWorld Team Aug 12, 2026
CMO of the Week: Charity Kamusiime-Asiimwe of dfcu Bank

In Uganda’s competitive financial services landscape, few marketing leaders combine deep industry experience, digital fluency…

ByByMWorld Team Aug 12, 2026