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From Service Quality to Strategic Impact: Lawrence Akosen’s…
In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…
Chain Reactions Promotes Peter Adesanya to Lead Digital…
Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…
GBFoods appoints Adedunmola Ezichi as Category Manager
GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing…
JT Agency Makes Historic Pitchers Debut, Clinches 18…
Abuja-Based JT Agency Emerges Among Pitchers 2026’s Most Awarded Agencies First Time, Big Impact: JT Agency Bags 35…
Proximo Spirits Appoints Samuel Douglas to Drive Nigeria,…
Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as…
Hyundai Launches FIFA World Cup Campaign to Spotlight…
Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison,…
Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…
Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…
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Peak Milk hosts breakfast campaign on World Milk Day
Peak Milk, has successfully concluded its World Milk Day 2026 celebrations, bringing thousands of Nigerians…
AI brand preference: The new frontier for customer loyalty
As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a…
Funmilayo Ajala: Brand voice is a practical decision-making tool
Brand voice is more than a set of tone descriptors and colour palettes it is…
MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria
In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial…
