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Dr. Uche Nworah: Branding goes beyond packaging and…

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026
iCaur Launches Two New SUVs in South Africa

iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven…

ByByMWorld Team May 28, 2026
Emerson Appoints Zenab Abbas as Marketing Director

Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s…

ByByMWorld Team May 28, 2026
Equity Bank and Inchcape Kenya Launch Luxury Vehicle…

Equity Bank Kenya and Inchcape Kenya have joined forces to create an integrated luxury ecosystem that seamlessly blends…

ByByMWorld Team May 27, 2026
FirstBank, NTA, partner on 2026 children’s day engagements…

FirstBank has announced a series of nationwide Children’s Day 2026 engagements aimed at educating, inspiring, and empowering young…

ByByMWorld Team May 27, 2026
Absa Bank Ghana donates GHS 1m  to support…

 Absa Bank Ghana has thrown its weight behind the national football team, donating GHS 1 million to the…

ByByMWorld Team May 27, 2026
Martin Gitonga: Flying Kenya Airways to the Top…

Martin Gitonga, General Manager of Digital Brand and Marketing at Kenya Airways, represents the new generation of African…

ByByMWorld Team May 27, 2026
Power Oil headlines as sponsor of MasterChef Nigeria…

Power Oil has emerged as the headline sponsor of MasterChef Nigeria, one of the most ambitious and culturally…

ByByMWorld Team May 27, 2026
Diageo, Celebr-8 Lyfe, Lagos to expand youth Opportunities…

Diageo Nigeria, in partnership with Celebr-8 Lyfe, the Lagos State Ministry of Employment and Wealth Creation, and Lagos…

ByByMWorld Team May 25, 2026
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Colin Fleming: AI closes marketing idea-to-execution gap

Colin Fleming, Chief Marketing Officer for Business at OpenAI, noted that generative AI has dramatically…

ByByMWorld Team Aug 19, 2026
Bayobab appoints Nour Alkhatib as new GM, of Customer Success

MTN Digital Infrastructure, the parent company of Bayobab, has appointed Nour Alkhatib as General Manager:…

ByByMWorld Team Aug 18, 2026
CMO of the Week: Esi Mills-Robertson of Fidelity Bank Ghana

Banking may be built on numbers, transactions and financial decisions, but the brands that endure…

ByByMWorld Team Aug 17, 2026
Brands must build new trust with humans and AI – Lucas

Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail…

ByByMWorld Team Aug 17, 2026