The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most exciting young talents with one of the world’s most iconic brands.
The partnership, led creatively by Whalar, will see Palmer feature across activations tied to the Premier League and the FIFA World Cup 2026, celebrating football culture and fan engagement on a global scale.
While continuing to focus on his on-field performance, Palmer will play a central role in campaigns for Coca-Cola and Powerade, designed to bring fans closer to the game. This includes activations linked to Coca-Cola’s position as the official soft drink partner of the Premier League, highlighting football’s ability to unite fans across the UK and beyond.
He will also support upcoming campaigns around the FIFA World Cup 2026, building on Coca-Cola’s long-standing relationship with the tournament as his influence continues to grow both on and off the pitch.
The partnership launch is marked by the introduction of the Premier League 500ml Superfan Can, brought to life through a playful 30-second film by Whalar. Inspired by Palmer’s favourite post-match meal — salt and pepper chicken, rice, chips, and curry sauce — the ad is set in a takeaway, where he receives a call from his agent confirming the deal before being handed a chilled Coca-Cola Zero Sugar, complete with a nod to his signature “ice cold” celebration.
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Speaking on the partnership, Palmer said, “It’s class to be working with Coca-Cola, it’s an iconic brand so it feels a bit surreal. There’s a big summer coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”
Javier Meza, Chief Marketing Officer, Coca-Cola Europe, added, “Cole’s one of the most exciting young players in the game right now, but it’s how he connects off the pitch that really stands out. He gets how fans think and feel, especially the next generation, which makes him a natural fit for us. Football’s all about the moments – the highs, the lows, everything in between – and Coca-Cola has always been there for it. Bringing Cole into the mix is about staying close to the game and the fans who live it every day.”
The partnership will roll out across the summer, with additional activations planned across football, culture, and fan experiences.
Through initiatives like this, The Coca-Cola Company continues to strengthen its connection to football communities worldwide, enhancing how fans engage with the game wherever and however they watch it.
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