Global

BAL Names PUMA Official Outfitter Ahead of 2026 Season

The Basketball Africa League (BAL) has announced a multiyear partnership with PUMA, naming the global sports company as…

ByByMWorld Team Mar 18, 2026

Diageo Makes Whisky More Accessible with Red Soul Launch

Diageo is expanding its Johnnie Walker portfolio with a “more accessible Scotch” under the Red Label brand. The…

ByByMWorld Team Mar 13, 2026

VCCP hits historic $1bn milestone to lead global creative agencies

VCCP, the fiercely independent global challenger network, has achieved a historic milestone, topping $1 billion in new client…

ByByMWorld Team Mar 5, 2026

Knorr’s #ServingSingles Joins the Modern Dating Revolution

The global food brand is tapping into a viral social trend, proving that in a world of endless…

ByByMWorld Team Mar 4, 2026
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Osato Evbuomwan to Global Brands: Build for African culture, not just participation

Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa…

ByByMWorld Team Feb 20, 2026

Brand South Africa Names Mmaphuti Rankapole-Tshifularo as New CMO

Brand South Africa has appointed Mmaphuti Rankapole-Tshifularo as its new Chief Marketing Officer (CMO), bringing nearly three decades…

ByByMWorld Team Feb 18, 2026