NEWS

Funmilayo Ajala: Brand voice is a practical decision-making tool

Brand voice is more than a set of tone descriptors and colour palettes it is a practical decision-making…

ByByMWorld Team Jun 8, 2026

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

Chain Reactions Promotes Peter Adesanya to Lead Digital Growth Marketing

Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…

ByByMWorld Team Jun 4, 2026

GBFoods appoints Adedunmola Ezichi as Category Manager

GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing…

ByByMWorld Team Jun 4, 2026
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Coca-Cola strengthens African marketing leadership with new appointments

The Coca-Cola Company has executed a significant leadership realignment in its African marketing organisation, elevating two senior marketing…

ByByMWorld Team Jul 16, 2026

Publicis Groupe taps Gideon Khobane new MD, Rest of Africa

Publicis Groupe Africa has strengthened its leadership team with the appointment of Gideon Khobane as the new Managing…

ByByMWorld Team Jul 15, 2026