FEATURES

Meet Bodam Taiwo:New Customer Marketing Director, Diageo West & Central Africa

Diageo West & Central Africa has announced the appointment of Bodam Taiwo as its new Customer Marketing Director.…

ByByMWorld Team Mar 13, 2025

Warda Kimaro emerges as MarketingWorld’s CMO of the Week

Warda Kimaro, Head of Brand Marketing & Communications, Vodacom Tanzania has been named MarketingWorld’s CMO of the Week.Kimaro…

ByByMWorld Team Mar 10, 2025

Observing Religious Tenets through Healthy Sleep in the Period of Ramadan

It is stated in the Quran that Allah says, “O ye who believe, fasting is prescribed for you,…

ByByMWorld Team Mar 7, 2025

MarketingWorld’s CMO of the Week: Sydney Mbhele of Absa Group

Sydney Mbhele, Group Chief Marketing & Corporate Affairs Officer at Absa Group, has been named MarketingWorld’s CMO of…

ByByMWorld Team Mar 3, 2025
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The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025