MarketingWorld’s CMO of the Week: Sydney Mbhele of Absa Group
By MWorld TeamSydney Mbhele, Group Chief Marketing & Corporate Affairs Officer at Absa Group, has been named MarketingWorld’s CMO of the Week.
Mbhele stands as a unique actor whose profound expertise and strategic acumen have redefined brand leadership across multiple global and African corporate giants. With a career spanning over two decades, Mbhele has solidified his reputation as a transformative force in marketing, brand management, and corporate affairs.
Before his tenure at Absa, Mbhele demonstrated his strategic prowess as the Chief Executive: Brand at Sanlam. Under his stewardship, the Sanlam brand reached new heights of recognition and resonance, affirming its position as a market leader.
His tenure as Chief Marketing Officer at Liberty Holdings Group further showcased his ability to steer complex marketing initiatives and enhance brand equity in a highly competitive financial services sector. At Nedbank, where he served as Executive Head of group Marketing, he played a crucial role in shaping the bank’s marketing direction, leveraging innovative campaigns to strengthen its market positioning.
ALSO READ: PRESCO, OKOMU OIL RECORD 84% REVENUE SURGE
Mbhele’s marketing genius is not confined to the financial sector. His earlier roles reflect a rich tapestry of experience in global and fast-moving consumer goods (FMCG) industries. As Head of Global Brands at SABMiller, he was responsible for orchestrating brand strategies that resonated across diverse markets.
His extensive tenure at Unilever, where he held leadership roles such as Global Category Marketing Director – Deodorants and Marketing Director – Savoury (Foods), South Africa, speaks volumes about his dexterity in managing multinational brands with precision and creativity. Before these, he honed his expertise as Marketing Manager at Cell C and Brand Manager at Smirnoff at Brandhouse Beverages (a Diageo company)
MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the globe. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service, and professional experience
Releated Posts
Meet Bodam Taiwo:New Customer Marketing Director, Diageo West & Central Africa
Diageo West & Central Africa has announced the appointment of Bodam Taiwo as its new Customer Marketing Director.…
By
Warda Kimaro emerges as MarketingWorld’s CMO of the Week
Warda Kimaro, Head of Brand Marketing & Communications, Vodacom Tanzania has been named MarketingWorld’s CMO of the Week.Kimaro…
MarketingWorld’s CMO Of the Week: Monica Chege of Jubilee Health Insurance
Monica Chege, Head of Marketing and Communication at Jubilee Health Insurance, has been named MarketingWorld’s CMO of the…
Leading with Vision: Akossa Mary Hiwa’s Insights on Marketing and Leadership
Amidst the sweeping changes of the digital age, marketing stands as a beacon for business success. In this…
Rahma Mwapachu Emerges as Marketingworld’s CMO Of the Week
Rahma Mwapachu, the Head of Marketing, Communications, and Corporate Affairs at NMB Bank Plc in Tanzania, has been…
Alison Hastings Badenhorst Emerges as Marketingworld’s CMO Of the Week
Alison Badenhorst, Chief Marketing Officer, Rand Merchant Bank in South Africa, has been named MarketingWorld’s CMO of the…
Mwihaki Wachira emerges as MarketingWorld’s CMO of the Week
Mwihaki Wachira, Group Head of Marketing & Communication at I&M Bank Ltd, has been named MarketingWorld’s CMO of…
UBA Group Names New Regional Marketing Head
UBA Group has announced the promotion of Henry Nii Dottey to the newly established position of Regional Head,…
Serwaa Amihere Joins Sankofa Spices as Brand Ambassador
Sankofa Spices has appointed renowned Ghanaian broadcaster and fashion icon Serwaa Amihere as its new brand ambassador. The…
Gallery
