FEATURES

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld Team Apr 23, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld Team Apr 4, 2025

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

ByByMWorld Team Mar 24, 2025

Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting

Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting…

ByByMWorld Team Mar 21, 2025
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TheCMO PlayBook: Voices of Resilience – African Marketing Leaders Share Their Guiding Principles for 2026

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026

Dimeji Osingunwa: Shaping Brands, Building People, Defining an Industry

Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly…

ByByMWorld Team Dec 29, 2025