FEATURES

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld Team Sep 9, 2025

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025
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Osato Evbuomwan to Global Brands: Build for African culture, not just participation

Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa…

ByByMWorld Team Feb 20, 2026

Mastering Corporate Influence: The Strategic Odyssey of Babatunde Lasaki

In the competitive world of corporate communications, few leaders embody the fusion of strategic insight and relational prowess…

ByByMWorld Team Feb 12, 2026