FEATURES

MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa

Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives…

ByByMWorld Team Sep 15, 2025

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld Team Sep 9, 2025

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025
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Anietie Udoh’s Mission to Make Africa a Defining Voice in Global Creativity

In the global creative industry, the people who sit on awards juries wield enormous influence. They decide which…

ByByMWorld Team Apr 1, 2026

Osato Evbuomwan to Global Brands: Build for African culture, not just participation

Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa…

ByByMWorld Team Feb 20, 2026