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Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

ByByMWorld Team Jun 18, 2025

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

ByByMWorld Team May 21, 2025

Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld Team Apr 24, 2025

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld Team Apr 23, 2025
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Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

TheCMO PlayBook: Voices of Resilience – African Marketing Leaders Share Their Guiding Principles for 2026

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026