JT Agency Makes Historic Pitchers Debut, Clinches 18 Awards and 18 Shortlists

Abuja-Based JT Agency Emerges Among Pitchers 2026’s Most Awarded Agencies First Time, Big Impact: JT Agency Bags 35…

ByByMWorld Team Jun 3, 2026
Proximo Spirits Appoints Samuel Douglas to Drive Nigeria, Ghana Growth

Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as…

ByByMWorld Team Jun 2, 2026
Hyundai Launches FIFA World Cup Campaign to Spotlight Innovation and Future Football Stars

Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…

ByByMWorld Team Jun 2, 2026
MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.

Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana…

ByByMWorld Team Jun 1, 2026
Colgate Appoints Ram Raghavan as Global CMO

Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…

ByByMWorld Team Jun 1, 2026
Unilever Expands Creator Deals for World Cup

Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…

ByByMWorld Team May 29, 2026
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising

South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…

ByByMWorld Team May 28, 2026
Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly…

ByByMWorld Team May 28, 2026