Posts of - 2026

CalBank unveils new “Abakade” Promo with GH₵100k cash prizes

CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings…

ByByMWorld Team Aug 6, 2026

NEW: Heirs Insurance CMO shares insights for institutional growth

Dr. Ifesinachi Okoli-Okpagu, Chief Marketing Officer of Heirs Insurance Group, has shared key leadership insights from the recent…

ByByMWorld Team Aug 6, 2026

IAB releases new framework to measure brand visibility in AI

The Interactive Advertising Bureau (IAB) has released guidelines aimed at creating a standardized way for marketers and publishers…

ByByMWorld Team Aug 4, 2026

CAP crowns winners of Sandtex Paint Your Dream Challenge in Lagos

Chemical and Allied Products Plc (CAP PLC), makers of the Sandtex paint brand, has held the grand finale…

ByByMWorld Team Jul 31, 2026
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CMO of the Week: Asiedua Addae of Standard Chartered Bank Ghana

For Asiedua Addae, marketing has never been simply about making a brand visible. It is about giving people…

ByByMWorld Team Aug 31, 2026

LHH elevates Bethany Holloway to Global Head of Field Marketing

Lee Hecht Harrison (LHH) has promoted Bethany Holloway, formerly the company’s Head of Marketing for North America, to…

ByByMWorld Team Aug 28, 2026