Marketing

Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership

In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…

ByByMWorld Team Jun 5, 2026

Adeola Amosun Shines at Industry Summit 2026, Wins Top Marketing Communications Award

Adeola Amosun Bags Outstanding Marketing Communications Award, Drives Real Sector Conversation at Industry Summit 2026 It was a…

ByByMWorld Team May 20, 2026

Ask Africa Names Jezile Dhlamini Chief Client Partner Officer

Ask Africa has appointed Jezile Dhlamini as its new Chief Client Partner Officer (CCP), effective May 1, 2026,…

ByByMWorld Team May 20, 2026
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AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria

In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye…

ByByMWorld Team Jun 8, 2026