Marketing

Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Marketing Professionals Converge in Lagos for ‘Brands & Banter’ Industry Event

Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of…

ByByMWorld Team Apr 1, 2026

The Romans’ Sam Morgan-Smith:Social Media Has Flattened the Marketing Funnel

Sam Morgan-Smith, Head of Digital at The Romans, has challenged one of marketing’s most enduring frameworks, declaring the…

ByByMWorld Team Feb 4, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026
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Rekha Thomas: AI hype in marketing masks more complex on-ground reality

Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing,…

ByByMWorld Team Apr 22, 2026

MarketingWorld’s Agency CEO of the Week: Sylverius Ngaizaof Attwood Marketing and Communications, Tanzania.

In today’s fast-evolving business environment, brands increasingly rely on strategic communication and integrated marketing to build visibility and…

ByByMWorld Team Apr 21, 2026