NEWS

AI as “Answering Machines”: Rogerwilco’s Charne Munien warns brands to adapt

In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…

ByByMWorld Team Jan 21, 2026

Globacom launches ‘Travel Saga’ mobile game

Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…

ByByMWorld Team Jan 20, 2026

Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026

Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026
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Fidelity Bank Ghana Hosts Record-Breaking Third Edition of Orange Market

Fidelity Bank Ghana has held the third edition of its Orange Market initiative, bringing together a record 40…

ByByMWorld Team Mar 12, 2026

Nigeria’s Maureen Ifada joins global Native Advertising Jury

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition…

ByByMWorld Team Mar 11, 2026