LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce an integrated laundry solution for customers purchasing LG washing machines in Nigeria.
The collaboration combines LG’s advanced washing machine technology with VIVA’s high-performance detergent, offering consumers a seamless, ready-to-use laundry experience designed for modern homes.
As part of the initiative, customers who purchase select LG Twin Tub, Top Load, or Front Load washing machines at authorised distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of purchase. The promotion, which runs from April to June 2026, ensures customers can enjoy effective cleaning performance from their very first wash.
Speaking on the partnership, Mr. Oktai Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, said the collaboration aligns with the growing demand for integrated lifestyle solutions.
“This partnership reflects the global move towards integrated lifestyle solutions. At LG, our mission is to deliver more than appliances; we want to create holistic experiences that combine technology, convenience, and performance. By bundling our machines with VIVA detergent, we’re empowering our customers with a complete, effortless laundry solution right from day one.”
Also commenting, Mr. Santhosh Nair, Chief Marketing Officer at Aspira Nigeria Limited, said the partnership enables the brand to deliver better value to consumers.
“VIVA Matic detergent is specially designed for machine washing, delivering optimal results with every cycle. Teaming up with LG enables us to engage customers where it matters most, enhancing their everyday routines and reinforcing our commitment to quality.”
According to the companies, the partnership reflects a growing industry trend where smart home appliances and consumables are integrated to provide greater convenience and value for consumers.
The promotion will be available exclusively through Fouani-operated LG showrooms across Nigeria, reinforcing LG’s commitment to innovation, energy efficiency, and customer-focused solutions tailored to Nigerian households.
LG washing machines are equipped with advanced features such as TurboWash™, which delivers faster and more thorough cleaning, 6 Motion technology for improved fabric care, and Smart Inverter motors designed to enhance energy efficiency while ensuring powerful washing performance.
In addition, LG ThinQ® smart connectivity allows users to control and monitor their washing machines remotely via smartphones. The feature enables customers to download specialised wash programs suited for different fabric types and receive maintenance alerts, making the laundry process more convenient and efficient.
By combining innovative appliance technology with high-performance detergent, the LG–VIVA partnership aims to simplify laundry routines while delivering superior cleaning results for Nigerian households.
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