FEATURES

MarketingWorld Top Three (3) CMOs of the Week

We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who…

ByByMWorld Team Jun 17, 2024

Kevin Sang Emerges as MarketingWorld’s PR Personality of the Week

Kenya Power’s Head, Corporate Communications & Social Impact (Ag.), Kevin Sang, a phenomenal communications practitioner has been crowned…

ByByMWorld Team May 30, 2024

The future of marketing measurement lies with Marketing Mix Modelling, says Kochava

The landscape of marketing measurement is undergoing a transformative shift. Marketing Mix Modelling (MMM), a proven methodology that…

ByByMWorld Team May 14, 2024

Geisha Stands in Support of Mothers

On 12th May 2024, it will be Mother’s Day again. This is a time for everyone to remember…

ByByMWorld Team May 11, 2024
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From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

ByByMWorld Team May 21, 2025

Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld Team Apr 24, 2025