FEATURES

Carol Abade Emerges as MarketingWorld’s Experiential Marketing Personality of the Week

EXP’s CEO, Carol Abade, a result-oriented experiential marketing personality has been crowned as MarketingWorld’s Experiential Marketing Personality of…

ByByMWorld Team Jun 19, 2024

MarketingWorld Top Three (3) CMOs of the Week

We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who…

ByByMWorld Team Jun 17, 2024

Kevin Sang Emerges as MarketingWorld’s PR Personality of the Week

Kenya Power’s Head, Corporate Communications & Social Impact (Ag.), Kevin Sang, a phenomenal communications practitioner has been crowned…

ByByMWorld Team May 30, 2024

The future of marketing measurement lies with Marketing Mix Modelling, says Kochava

The landscape of marketing measurement is undergoing a transformative shift. Marketing Mix Modelling (MMM), a proven methodology that…

ByByMWorld Team May 14, 2024
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Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld Team Apr 24, 2025

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld Team Apr 23, 2025