FEATURES

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld TeamJul 7, 2025

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

ByByMWorld TeamJun 18, 2025

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

ByByMWorld TeamMay 21, 2025

Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld TeamApr 24, 2025
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Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld TeamApr 23, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld TeamApr 4, 2025