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Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

ByByMWorld TeamJun 18, 2025

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

ByByMWorld TeamMay 21, 2025

Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld TeamApr 24, 2025

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld TeamApr 23, 2025
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How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld TeamApr 4, 2025

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

ByByMWorld TeamMar 24, 2025