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A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between marketing departments and corporate leadership, urging chief marketing officers (CMOs) to reframe their strategies around business growth, profit, and cash flow to…
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field reveals a stark reality: campaigns driving long-term business growth have plummeted by nearly 50% over the past decade. Despite rebounding budgets and…
As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative AI to drive revenue and streamline costs, according to Katie Klumper, CEO of Black Glass, a New York-based CMO consulting firm. “Growth…
When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted how far the path would take him—from the buzz of the newsroom to the high-stakes meetings of multinational brands. On June 9,…
In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish: “Attend Cannes Lion 2025. Universe, do your thing.” Little did he know, the universe wasn’t just listening—it was conspiring for something even…
Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve is rapidly being dismantled. Once defined by control, aggression, and conflict-resolution, leadership today is evolving into a more inclusive paradigm—one marked by…
By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just buzzwords, brands are under increasing pressure to align their values with those of their customers. Studies show that over 70% of consumers…
By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement. His approach wasn’t just about making production lines more effective—it was about fostering a culture of excellence, adaptability, and long-term growth. Today,…
Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s CMO of the Week. With a career stretching over 10 years in brand management and communications, Seun David-Akindele, who previously assumed the…
Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting period. Studies have shown immediate health benefits and significantly improved physical and mental well-being. These gains include weight management, blood cell regeneration,…
