A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…
When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…
In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…
Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…
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